东鹏饮料抖音共创大赛圆满收官，达人玩儿出各种花样

发布时间：2022-05-14 04:00:01源自：https://www.it-th.com作者：it谈话网阅读(315)

东鹏饮料<a href=/lengzhishi/25871.html target=_blank class=infotextkey>抖音</a>共创<a href=/ylbg/24633.html target=_blank class=infotextkey>大赛</a><a href=/ylbg/24633.html target=_blank class=infotextkey>圆满</a>收官，<a href=/dyzx/5511.html target=_blank class=infotextkey>达人</a><a href=/dyzx/21115.html target=_blank class=infotextkey>玩儿</a>出<a href=/ylbg/24363.html target=_blank class=infotextkey>各种</a><a href=/ylbg/25481.html target=_blank class=infotextkey>花样</a>

随着社会的快速发展，人们的生活节奏越来越快，“累”和“困”已经成为每个人的常态。作为中国领先的功能性饮料品牌之一，东鹏饮料旗下的东鹏特饮具有“累了喝东鹏特饮”的广告理念，符合用户的需求。同时，东鹏特饮秉承“年轻时醒来”的品牌精神，符合年轻人奋斗向上的生活态度。Tiktok

发起了一场以“疲倦与困倦”为主题的联合竞赛，这是8月10日东鹏特饮联合会的主题。它旨在帮助人们摆脱疲劳，为社会注入更多的正能量。

每一都有自己的829大师赛是完美的结局。46个国内机构积极参与。他们收到了300多件作品。创造性的脑风暴是不同的，也是美妙的。根据最新数据，视频播放量高达80亿5.9亿，形成了一个拥有绝对数据优势的tiktok，创造了一个非凡的营销案例。东鹏tiktok集团副总裁、传媒总监姜伟伟、东鹏饮料集团创始人宋毅、传媒360创始人钱军、深圳大学副校长、深圳戏剧明星传媒董事长黄玉波、上海传媒助理总监黄玉波，以及<img title="" src="https://img2.it-th.com/upload/tu/jiaocheng/85760.jpg" alt="东鹏饮料抖音共创大赛圆满收官，达人玩儿出各种花样" width="277" height="600" " src="https://img2.it-th.comhttps://img2.it-th.comhttps://img2.it-th.comhttps://img2.it-th.comhttps://img2.it-th.comhttps://img2.it-th.com/upload/tu/jiaocheng/lazy.png" data-original="https://img2.it-th.com/upload/tu/jiaocheng/85760.jpg" alt="东鹏饮料抖音共创大赛圆满收官，达人玩儿出各种花样" width="277" height="600" left">9。<a href=/ylbg/24551.html target=_blank class=infotextkey>大众</a>发<a href=/dyzx/32412.html target=_blank class=infotextkey>动机</a>大众消费<a href=/dyzx/6654.html target=_blank class=infotextkey>客户</a>部<a href=/dyzx/26584.html target=_blank class=infotextkey>战略</a>总<a href=/dyzx/32285.html target=_blank class=infotextkey>经理</a>陈娥、<a href=/dyzx/5960.html target=_blank class=infotextkey>创意</a>总监周昆玉、集团总监虞珊等28位<a href=/ylbg/24870.html target=_blank class=infotextkey>嘉宾</a>出席了评审会。<a href=/ylbg/25171.html target=_blank class=infotextkey>经过</a>9位专家的创意<a href=/dyzx/5734.html target=_blank class=infotextkey>检查</a>和讨论，<a href=/dyzx/29070.html target=_blank class=infotextkey>会议</a><a href=/ylbg/25436.html target=_blank class=infotextkey>最终</a>选<a href=/dyzx/23721.html target=_blank class=infotextkey>出了</a>内容共创大赛的前40名。</p><noscript><img title="" src="https://img2.it-th.com/upload/tu/jiaocheng/70451.jpg" alt="东鹏饮料抖音共创大赛圆满收官，达人玩儿出各种花样" width="500" height="334" " src="https://img2.it-th.comhttps://img2.it-th.comhttps://img2.it-th.comhttps://img2.it-th.comhttps://img2.it-th.comhttps://img2.it-th.com/upload/tu/jiaocheng/lazy.png" data-original="https://img2.it-th.com/upload/tu/jiaocheng/70451.jpg" alt="东鹏饮料抖音共创大赛圆满收官，达人玩儿出各种花样" width="500" height="334" center">东鹏酒业举行了tiktok竞赛评审会。</p><p >被分为两类：<a href=/ylbg/24768.html target=_blank class=infotextkey>比赛</a><a href=/ylbg/24748.html target=_blank class=infotextkey>金牌</a>一枚，唤醒比赛银牌一枚，唤醒比赛铜牌一枚，大脑洞大奖，<a href=/ylbg/25094.html target=_blank class=infotextkey>两个</a><a href=/dyzx/27145.html target=_blank class=infotextkey>核心</a>奖，<a href=/dyzx/25340.html target=_blank class=infotextkey>视听</a>爆破奖两个，<a href=/dyzx/12791.html target=_blank class=infotextkey>最受欢迎</a>奖，<a href=/ylbg/24447.html target=_blank class=infotextkey>十名</a>优秀奖和二十名<a href=/ylbg/30000.html target=_blank class=infotextkey>获奖</a>者，除<a href=/dyzx/35053.html target=_blank class=infotextkey>现金</a>奖外。<a href=/dyzx/7390.html target=_blank class=infotextkey>前三</a>种装甲更具tiktok性，<a href=/ylbg/24440.html target=_blank class=infotextkey>百万</a><a href=/dyzx/5444.html target=_blank class=infotextkey>流量</a><a href=/dyzx/7791.html target=_blank class=infotextkey>支持</a>优势已经充分体现。</p><noscript><img title="" src="https://img2.it-th.com/upload/tu/jiaocheng/65939.jpg" alt="东鹏饮料抖音共创大赛圆满收官，达人玩儿出各种花样" width="500" height="358" " src="https://img2.it-th.comhttps://img2.it-th.comhttps://img2.it-th.comhttps://img2.it-th.comhttps://img2.it-th.comhttps://img2.it-th.com/upload/tu/jiaocheng/lazy.png" data-original="https://img2.it-th.com/upload/tu/jiaocheng/65939.jpg" alt="东鹏饮料抖音共创大赛圆满收官，达人玩儿出各种花样" width="500" height="358" center">东鹏<a href=/dyzx/25845.html target=_blank class=infotextkey>饮品</a>tiktok创造了一场以</p><p >结尾的比赛。在人人<a href=/dyzx/6512.html target=_blank class=infotextkey>都是</a>内容制作人的时代，创意竞争不再是<a href=/ylbg/24435.html target=_blank class=infotextkey>表面</a>的。<a href=/ylbg/24802.html target=_blank class=infotextkey>简单</a>的内容<a href=/dyzx/26967.html target=_blank class=infotextkey>输出</a>和<a href=/dyzx/12001.html target=_blank class=infotextkey>卖点</a><a href=/dyzx/7582.html target=_blank class=infotextkey>提升</a>不再是<a href=/ylbg/24847.html target=_blank class=infotextkey>成功</a>的关键。达伦对自己的<a href=/dyzx/34804.html target=_blank class=infotextkey>道路</a>了如指掌。在他的视频中，我们<a href=/ylbg/25544.html target=_blank class=infotextkey>看到</a>了从活泼到<a href=/dyzx/30720.html target=_blank class=infotextkey>孤独</a>的<a href=/ylbg/26766.html target=_blank class=infotextkey>成长</a><a href=/dyzx/25278.html target=_blank class=infotextkey>变化</a>，具有强烈的<a href=/dyzx/28254.html target=_blank class=infotextkey>引入</a>感，在<a href=/dyzx/6088.html target=_blank class=infotextkey>评论</a>区引起了广泛的<a href=/dyzx/5547.html target=_blank class=infotextkey>共鸣</a>。<a href=/dyzx/6676.html target=_blank class=infotextkey>观众</a><a href=/ylbg/24696.html target=_blank class=infotextkey>凭借</a>《金色<a href=/ylbg/24766.html target=_blank class=infotextkey>收获</a>》视频<a href=/ylbg/24312.html target=_blank class=infotextkey>获得</a>了《金色收获》奖，该视频凭借100<a href=/dyzx/8616.html target=_blank class=infotextkey>万元</a>的《金色收获》获得了《金色收获》奖。</p><noscript><img title="" src="https://img2.it-th.com/upload/tu/jiaocheng/90319.jpg" alt="东鹏饮料抖音共创大赛圆满收官，达人玩儿出各种花样" width="500" height="424" " src="https://img2.it-th.comhttps://img2.it-th.comhttps://img2.it-th.comhttps://img2.it-th.comhttps://img2.it-th.comhttps://img2.it-th.com/upload/tu/jiaocheng/lazy.png" data-original="https://img2.it-th.com/upload/tu/jiaocheng/90319.jpg" alt="东鹏饮料抖音共创大赛圆满收官，达人玩儿出各种花样" width="500" height="424" left">银奖<a href=/ylbg/24432.html target=_blank class=infotextkey>得主</a>@planning master的作品也从<a href=/dyzx/10333.html target=_blank class=infotextkey>情感</a>的<a href=/ylbg/24874.html target=_blank class=infotextkey>角度</a>切入。这幅画很<a href=/dyzx/33448.html target=_blank class=infotextkey>精致</a>，与分心的<a href=/dyzx/5860.html target=_blank class=infotextkey>文案</a>相<a href=/dyzx/25360.html target=_blank class=infotextkey>匹配</a>。它更像是一部文学广告片，而不是一部竞赛视频。这是高度<a href=/dyzx/11342.html target=_blank class=infotextkey>相关</a>和准确的。它也<a href=/ylbg/24479.html target=_blank class=infotextkey>得到</a>了法官和<a href=/dyzx/24725.html target=_blank class=infotextkey>教师</a>的一致<a href=/ylbg/24352.html target=_blank class=infotextkey>认可</a>。</p><p >除了情感<a href=/ylbg/26692.html target=_blank class=infotextkey>路线</a>外，<a href=/dyzx/25697.html target=_blank class=infotextkey>本次</a>比赛的<a href=/dyzx/26406.html target=_blank class=infotextkey>参赛</a>作品<a href=/dyzx/10943.html target=_blank class=infotextkey>类型</a><a href=/dyzx/11250.html target=_blank class=infotextkey>呈现</a>多样化发展。铜奖@13th Student's Launch meow coffee以<a href=/dyzx/23823.html target=_blank class=infotextkey>动画</a><a href=/dyzx/5918.html target=_blank class=infotextkey>形式</a><a href=/dyzx/24865.html target=_blank class=infotextkey>展示</a>，加深了东鹏<a href=/dyzx/13875.html target=_blank class=infotextkey>特色</a>饮品与“累困醒”的关系。它生动有趣，简单易懂。它也是有趣的、<a href=/dyzx/31912.html target=_blank class=infotextkey>甜蜜</a>的、<a href=/dyzx/18864.html target=_blank class=infotextkey>可爱</a>的恋人，它的脑孔是敞开的，这是<a href=/ylbg/40421.html target=_blank class=infotextkey>惊人</a>的。</p><noscript><img title="" src="https://img2.it-th.com/upload/tu/jiaocheng/61055.jpg" alt="东鹏饮料抖音共创大赛圆满收官，达人玩儿出各种花样" width="500" height="175" " src="https://img2.it-th.comhttps://img2.it-th.comhttps://img2.it-th.comhttps://img2.it-th.comhttps://img2.it-th.comhttps://img2.it-th.com/upload/tu/jiaocheng/lazy.png" data-original="https://img2.it-th.com/upload/tu/jiaocheng/61055.jpg" alt="东鹏饮料抖音共创大赛圆满收官，达人玩儿出各种花样" width="500" height="175" left"><p >东鹏tiktok在</p><p>中发起了一场比赛。在<a href=/dyzx/5798.html target=_blank class=infotextkey>互联网</a>时代，<a href=/dyzx/5886.html target=_blank class=infotextkey>传播</a><a href=/dyzx/5460.html target=_blank class=infotextkey>平台</a>的多样性使品<a href=/ylbg/24340.html target=_blank class=infotextkey>牌面</a>临更多的机遇。在<a href=/dyzx/6070.html target=_blank class=infotextkey>市场</a><a href=/dyzx/31894.html target=_blank class=infotextkey>细分</a>下，客户细分变得更加精确。在同样的营销<a href=/dyzx/6242.html target=_blank class=infotextkey>环境</a>下，<a href=/dyzx/5541.html target=_blank class=infotextkey>消费者</a>的反常规行为往往会让品牌措手不及。东鹏饮料东鹏tiktok将<a href=/dyzx/10272.html target=_blank class=infotextkey>是一个</a><a href=/dyzx/33612.html target=_blank class=infotextkey>沟通</a>平台，以大师的创意作为品牌代言，对“疲惫困倦饮料东鹏特饮”<a href=/dyzx/23255.html target=_blank class=infotextkey>场景</a>进行别致<a href=/dyzx/23333.html target=_blank class=infotextkey>解读</a>，<a href=/dyzx/5918.html target=_blank class=infotextkey>打造</a>“疲惫困倦醒来”品牌主题，让内容<a href=/dyzx/10737.html target=_blank class=infotextkey>发酵</a>，沉淀品牌<a href=/dyzx/8421.html target=_blank class=infotextkey>价值</a>，<a href=/dyzx/29251.html target=_blank class=infotextkey>并将</a>创意生产和<a href=/dyzx/11001.html target=_blank class=infotextkey>品牌传播</a>给消费者，这种<a href=/dyzx/5783.html target=_blank class=infotextkey>操作</a>已经<a href=/dyzx/26131.html target=_blank class=infotextkey>停止</a>。流量和<a href=/dyzx/11356.html target=_blank class=infotextkey>口碑</a>能赢吗？</p><p></p> </div> <div class="wz-page"> </div> <div class="m-pagebreak"><a href="https://www.baidu.com/baidu?word=企业动态&tn=bds&cl=3&ct=2097152&si=www.it-th.com" rel="nofollow">查看更多相关的说说</a></div> <div 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